Dear Prospective Sponsors:

My name is Frank Vuong and I am from the Little Saigon Commercial and Cultural District of San Diego. As president of the Little Saigon San Diego Foundation, I invite you to participate in the SAN DIEGO LANTERN FESTIVAL.

You should become a sponsor for this event. By sponsoring the event, you and your business will receive benefits from the exposure to customers in the area as well as visitors from greater San Diego. But before we get to that…

At the Lantern Festival, you can enrich your palate with new flavors, exhilarate your senses with the glow of 6,000 brightly lit lanterns, and take part in San Diego’s rich diversity. Each year, the Lantern Festival has drawn an average of 15,000 – 20,000 attendees from the San Diego community-at-large. 

The Festival features a perfect mix of great food, commercial vendors, arts and crafts exhibits, over 12 thrilling carnival rides and a fantastic line up of cultural entertainment, lion dances, and street performers.

And of course, let’s not forget the breathtaking display of Vietnamese lanterns from the ancient town of Hội An, Vietnam.

Back to the commercial benefit for you…I believe that this is a perfect opportunity to market your business and enhance your customer base. The typical sponsorship benefits to your business are highlighted in the attached brochure. We also encourage any customized sponsorship packages that match with your marketing needs.

By sponsoring the Lantern Festival,  you bolster the growing recognition of our vibrant culture and the value of our city and neighborhoods.

We invite you and your representatives to attend so that we can personally thank you for your support.

I would be most appreciative of a text or telephone call to let me know of your interest. You may reach our Sponsorship Coordinator at
858-880-7369 (sponsorship).

Thank you for your consideration of sponsoring the 5th Annual San Diego Lantern Festival. I look forward to hearing from you soon.


Frank Vuong
President, Co-founder
Little Saigon San Diego Foundation

P.S. You can sponsor the Festival or any other features separately; or you can sponsor them all together. However, the competition for Title Sponsorship is quite competitive. Furthermore, we screen all potential sponsors and only accept the individuals and businesses whose values match with our own cultural and commercial values.

Why Sponsor the San Diego Lantern Festival?

The San Diego Lantern Festival is a three-day event that brings together neighbors, businesses, students and community groups for a fun, safe, and cultural experience. This year, the Lantern Festival will feature a stunning display of 6,000 lanterns in the evening as well as an array of cultural entertainment, unique vendors and delicious food options.

The San Diego Lantern Festival is an affordable marketing opportunity to introduce your business and services to the communities of Kearny Mesa, Tierrasanta, Linda Vista, Serra Mesa and the greater San Diego area. Our marketing outreach program additionally reaches the neighborhoods of City Heights, Hillcrest, North Park, Normal Heights, La Jolla, Clairemont, Mission/Fashion Valley, Miramar, La Mesa, College Heights, Lemon Grove and Mira Mesa.

Your sponsorship of this event will not only increase your company’s visibility and brand-awareness among thousands of local consumers, it will contribute to the development of the ethnic business clusters in the area. We work with a diverse group of businesses as well as community organizations to ensure cross-promotional marketing and maximum exposure for your company. The unique value of our event includes but is not limited to the following:

  • Exposure to 50,000 weekly passerby along Mesa College Drive, including 6,000 local residents, and over 25,000 college students
  • Direct contact with San Diego’s Asian community, an ethnic population increasing by 51.8% annually—the fastest growing demographic in the entire county
  • 15,000 – 20,000 expected attendees

Benefit Packages:

The following links will connect you to our benefit packages. Contact us for customized packages that best suit your Marketing Strategies.


Click here for Corporate Benefit Packages


Click here for Small Business Benefit Packages